Category Archives: LUẬN VĂN TIẾNG ANH

HOW DOES CHANNEL INTEGRATION QUALITY ENRICH CUSTOMER EXPERIENCES WITH OMNICHANNEL RETAILERS? AN EXAMINATION OF MEDIATING AND MODERATING MECHANISMS

TABLE OF CONTENTS SECOND TITLE PAGE DECLARATION ACKNOWLEDGMENTS TABLE OF CONTENTS LIST OF ABBREVIATIONS LIST OF TABLES LIST OF FIGURES ABSTRACT CHAPTER 01: INTRODUCTION………………………………………………………………………. 1 Research background and statement of the problem……………………………….. 1 Research objectives………………………………………………………………………………… 4 Subject and scope of research…………………………………………………………………. 5 Research method…………………………………………………………………………………….. 5 Research contribution…………………………………………………………………………….. 6 Research structure…………………………………………………………………………………… 6 CHAPTER          02:        LITERATURE           REVIEW          […]

POOR GROUND SERVICE AGENT ATTITUDE AT VIETJET AVIATION JOINT STOCK COMPANY

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business —————————— POOR GROUND SERVICE AGENT ATTITUDE AT VIETJET AVIATION JOINT STOCK COMPANY MASTER OF BUSINESS ADMINISTRATION Ho Chi Minh City – Year 2019 Table of contents Table of contents……………………………………………………………………………………………………. i List of figures……………………………………………………………………………………………………….. iii List of tables…………………………………………………………………………………………………………. iii Abbreviation………………………………………………………………………………………………………… iv EXECUTIVE SUMMARY………………………………………………………………………………………. 1 CHAPTER […]

IMPROVE SALES PERFORMANCE VIA PERSONAL SELLING ACTIVITIES: THE CASE OF HOANG HAI LONG HOTEL

Table of Contents Acknowledgement…………………………………………………………………………………………………. 2 List of Table…………………………………………………………………………………………………………… 5 List of Figure…………………………………………………………………………………………………………. 5 Introduction………………………………………………………………………………………………………….. 6 Sales Analysis……………………………………………………………………………………………………….. 7 Guest sources analysis…………………………………………………………………………………….. 7 Revenue stream……………………………………………………………………………………………… 11 Problem context……………………………………………………………………………………………… 13 Problem Identification……………………………………………………………………………………….. 15 Methods…………………………………………………………………………………………………………. 15 Ineffective personal selling activities…………………………………………………………….. 16 Lack of advertisements activities…………………………………………………………………… 18 Unattractive sales promotion…………………………………………………………………………. 19 Problem validation…………………………………………………………………………………………. 20 Causes…………………………………………………………………………………………………………………. 23 Poor selling skills…………………………………………………………………………………………… […]

Firms’ Investment – Cash Flow Relationship In The Context Of State Ownership And Banking System Reform In Vietnam

TABLE OF CONTENTS ABBREVIATIONS………………………………………………………………………… i LIST OF TABLES…………………………………………………………………………. ii LIST OF FIGURES……………………………………………………………………….. v ABSTRACT………………………………………………………………………………… vi CHAPTER 1: INTRODUCTION…………………………………………………….. 1 Thesis motivations ……………………………………………………………………………………  1 Thesis objectives………………………………………………………………………………………. 5 Firm’s investment – cash flow relationship in the context of state ownership in Vietnam……………………………………………………………………………………………………………….. 5 Objectives and hypotheses………………………………………………………………. 5 Data…………………………………………………………………………………………………. 6 Methodology……………………………………………………………………………………. 6 Empirical findings……………………………………………………………………………. 7 Contributions…………………………………………………………………………………… 7 Firm’s […]

TURNOVER RATE AND PERFORMANCE APPRAISALS BIAS BY SUPERVISOR IN FPT TELECOM

EXCUTIVE SUMMARY With the development of all aspects of life from society, culture, education to technology, the quality of people’s lives is increasingly enhanced. However, along with these developments as well as the rise of the people’s demands, they will have to work so hard that they can satisfy all their needs as well as […]

HIGH WORKLOAD AT G6 CENTER IN BIEN HOA – VIETNAM

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business —————————— HIGH WORKLOAD AT G6 CENTER IN BIEN HOA – VIETNAM MASTER OF BUSINESS ADMINISTRATION Ho Chi Minh City – Year 2019 EXECUTIVE SUMMARY Academic Department is responsible for setting the study programs, controlling the quality of learners, evaluating the teaching of teachers and […]

HOW DOES CHANNEL INTEGRATION QUALITY ENRICH CUSTOMER EXPERIENCES WITH OMNICHANNEL RETAILERS? AN EXAMINATION OF MEDIATING AND MODERATING MECHANISMS

ACKNOWLEDGMENTS I owe a debt of gratitude to my supervisor, Dr. Le Nhat Hanh, for her enduring support, instruction, and insight. She helped direct my interests towards relevant topics and methodological innovations in retailing, and made my experience as a master by research student truly memorable. Besides, I am grateful to all of my teachers […]

HIGH CUSTOMER COMPLAINT RATIO FROM MEDENT CO., LTD

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business Student ID: 22150055 HIGH CUSTOMER COMPLAINT RATIO FROM MEDENT CO., LTD MASTER OF BUSINESS ADMINISTRATION Ho Chi Minh City – 2019 Executive Summary The dizzying turn of the “digital” revolution in today’s life has made intellectual property more important than ever. The intellectual property, […]

IN PERSUADING CUSTOMERS USING SOLAR ROOFTOP POWER AT TTC ENERGY JSC

MASTER OF BUSINESS ADMINISTRATION UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business —————————— SALESMAN’S FAIL IN PERSUADING CUSTOMERS USING SOLAR ROOFTOP POWER AT TTC ENERGY JSC MASTER OF BUSINESS ADMINISTRATION Ho Chi Minh City – Year 2019 TABLE OF CONTENTS Executive Summary……………………………………………………………………………………………………… 2 CHAPTER 1: COMPANY OVERVIEW……………………………………………………………………… 3 TTC Energy Joint Stock […]

STRATEGY FOR IMPROVING GAME SHOW QUALITY IN YEAH1 CHANNEL AT YEAH1 COMPANY

TABLE OF CONTENT EXECUTIVE SUMARY PART I – INTRODUCTION 1.  Company background PART II – PROBLEM CONTEXT PART III – PROBLEM IDENTIFICATION Intense competition Audience intent to use digital platforms to watch game show Poor service quality PART IV – CAUSE VALIDATION PART V – SOLUTIONS Recuirting the quality consult to control a content of […]