TABLE OF CONTENTS SECOND TITLE PAGE DECLARATION ACKNOWLEDGMENTS TABLE OF CONTENTS LIST OF ABBREVIATIONS LIST OF TABLES LIST OF FIGURES ABSTRACT CHAPTER 01: INTRODUCTION………………………………………………………………………. 1 Research background and statement of the problem……………………………….. 1 Research objectives………………………………………………………………………………… 4 Subject and scope of research…………………………………………………………………. 5 Research method…………………………………………………………………………………….. 5 Research contribution…………………………………………………………………………….. 6 Research structure…………………………………………………………………………………… 6 CHAPTER 02: LITERATURE REVIEW […]
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Kinh tế, LUẬN VĂN ĐÃ VIẾT, LUẬN VĂN TIẾNG ANH, Uncategorized, Văn hóa xã hội
POOR GROUND SERVICE AGENT ATTITUDE AT VIETJET AVIATION JOINT STOCK COMPANY
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UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business —————————— POOR GROUND SERVICE AGENT ATTITUDE AT VIETJET AVIATION JOINT STOCK COMPANY MASTER OF BUSINESS ADMINISTRATION Ho Chi Minh City – Year 2019 Table of contents Table of contents……………………………………………………………………………………………………. i List of figures……………………………………………………………………………………………………….. iii List of tables…………………………………………………………………………………………………………. iii Abbreviation………………………………………………………………………………………………………… iv EXECUTIVE SUMMARY………………………………………………………………………………………. 1 CHAPTER […]
Kinh tế, LUẬN VĂN ĐẠI HỌC, LUẬN VĂN TIẾNG ANH, Uncategorized, Văn hóa xã hội
IMPROVE SALES PERFORMANCE VIA PERSONAL SELLING ACTIVITIES: THE CASE OF HOANG HAI LONG HOTEL
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Table of Contents Acknowledgement…………………………………………………………………………………………………. 2 List of Table…………………………………………………………………………………………………………… 5 List of Figure…………………………………………………………………………………………………………. 5 Introduction………………………………………………………………………………………………………….. 6 Sales Analysis……………………………………………………………………………………………………….. 7 Guest sources analysis…………………………………………………………………………………….. 7 Revenue stream……………………………………………………………………………………………… 11 Problem context……………………………………………………………………………………………… 13 Problem Identification……………………………………………………………………………………….. 15 Methods…………………………………………………………………………………………………………. 15 Ineffective personal selling activities…………………………………………………………….. 16 Lack of advertisements activities…………………………………………………………………… 18 Unattractive sales promotion…………………………………………………………………………. 19 Problem validation…………………………………………………………………………………………. 20 Causes…………………………………………………………………………………………………………………. 23 Poor selling skills…………………………………………………………………………………………… […]
Báo cáo thực tập, Kinh tế, LUẬN VĂN TIẾNG ANH, Văn hóa xã hội
HIGH WORKLOAD AT G6 CENTER IN BIEN HOA – VIETNAM
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UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business —————————— HIGH WORKLOAD AT G6 CENTER IN BIEN HOA – VIETNAM MASTER OF BUSINESS ADMINISTRATION Ho Chi Minh City – Year 2019 EXECUTIVE SUMMARY Academic Department is responsible for setting the study programs, controlling the quality of learners, evaluating the teaching of teachers and […]
Chính trị pháp luật, Kinh tế, LUẬN VĂN ĐÃ VIẾT, Sáng kiến kinh nghiệm, Uncategorized, Văn hóa xã hội
HOW DOES CHANNEL INTEGRATION QUALITY ENRICH CUSTOMER EXPERIENCES WITH OMNICHANNEL RETAILERS? AN EXAMINATION OF MEDIATING AND MODERATING MECHANISMS
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ACKNOWLEDGMENTS I owe a debt of gratitude to my supervisor, Dr. Le Nhat Hanh, for her enduring support, instruction, and insight. She helped direct my interests towards relevant topics and methodological innovations in retailing, and made my experience as a master by research student truly memorable. Besides, I am grateful to all of my teachers […]
Kinh tế, LUẬN VĂN ĐÃ VIẾT, LUẬN VĂN SPSS, Uncategorized, Văn hóa xã hội
HIGH CUSTOMER COMPLAINT RATIO FROM MEDENT CO., LTD
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UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business Student ID: 22150055 HIGH CUSTOMER COMPLAINT RATIO FROM MEDENT CO., LTD MASTER OF BUSINESS ADMINISTRATION Ho Chi Minh City – 2019 Executive Summary The dizzying turn of the “digital” revolution in today’s life has made intellectual property more important than ever. The intellectual property, […]
Kinh tế, LUẬN VĂN ĐÃ VIẾT, Sáng kiến kinh nghiệm, Uncategorized, Văn hóa xã hội
SERVICE QUALITY, CUSTOMER SATISFACTION AND BEHAVIORAL INTENTIONS:A STUDY OF INTERNATIONAL FLIGHTS WITH LOW-COST CARRIERS IN VIET NAM.
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Table of Contents Chapter 1: INTRODUCTION……………………………………………………………………….. 1 Research background…………………………………………………………………………… 2 Problem statement………………………………………………………………………………. 4 Research objectives……………………………………………………………………………… 5 Subjects, implication and scope of research……………………………………………. 7 Assumptions………………………………………………………………………………………. 8 Research structure……………………………………………………………………………….. 9 Chapter 2: LITERATURE REVIEW AND CONCEPTUAL FRAMEWORK…. 11 Literature review……………………………………………………………………………….. 11 Low-cost carriers…………………………………………………………………………. 11 Service quality……………………………………………………………………………… 13 Customer satisfaction……………………………………………………………………. 15 Behavioral intentions……………………………………………………………………. 16 The relationship between service […]
Kinh tế, Uncategorized, Văn hóa xã hội
SOLUTIONS FOR LACK OF MARKETING ACTIVITIES OF VIET PHAT UNIFORM LIMITED COMPANY
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UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business SOLUTIONS FOR LACK OF MARKETING ACTIVITIES OF VIET PHAT UNIFORM LIMITED COMPANY MASTER OF BUSINESS ADMINISTRATION Ho Chi Minh City – 2019 Table of Contents The company overview…………………………………………………………………………………… 6 Problem context…………………………………………………………………………………………….. 7 CHAPTER II – PROBLEM IDENTIFICATION………………………………………………………. 10 Symptoms analysis………………………………………………………………………………………… 10 Limited customer network……………………………………………………………………………………………………… […]
